NIADA Convention & Expo 2026
June 21-24 at the Gaylord Rockies Resort & Convention CenterCountdown to Convention
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Just minutes from Denver International Airport, this stunning alpine-inspired resort offers breathtaking mountain views, spacious meeting venues, and an array of dining, entertainment, and wellness options all under one roof. Whether attendees want to network in style, relax at the luxurious spa, or enjoy Colorado-themed attractions, the Gaylord Rockies provides the perfect blend of convenience, comfort, and Rocky Mountain charm. It’s more than a convention site — it’s a destination.
Registration
Standard rates run through June 20. On-site pricing begins June 21.
Dealer · Member
On-site: $845 (6/21–6/24)
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
RegisterDealer · Non-Member
On-site: $1,145 (6/21–6/24)
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
RegisterDealer · Day Pass
On-site: $495 (6/21–6/24)
For dealers onlySingle-day registration includes full access for Dealers to attend Convention events for Monday, June 22 OR Tuesday, June 23.
RegisterIndustry · Affiliate
Flat rate · all phases
Includes access to the welcome reception, general sessions, breakout sessions, and the Expo Hall.
Register| Registration type |
Early bird
Ended May 20
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Standard
Active now
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On-site
Begins June 21
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Group discount* |
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Dealer Member
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
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$745per person | $845per person | $50 off per person after the first paid dealer registrant | |
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Dealer Non-Member
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
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$1,045per person | $1,145per person | $50 off per person after the first paid dealer registrant | |
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Dealer Day Pass
For dealers only. Day Pass includes Dealer access to Convention events for a single day. No Member or group discounts available.
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$395per person | $495per person | — | |
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Industry Affiliate
Includes access to the welcome reception, general sessions, breakout sessions, and the Expo Hall. Industry Affiliates are encouraged to purchase a booth.
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$1,500flat rate · per person | — | ||
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Spouse / Guest
Limit 1. Access to welcome reception, expo hall, and NIADA Awards Celebrations. Must be accompanied by a registered dealer.
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$595per person | $695per person | — | |
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Exhibitors — included with booth
Booth purchase includes designated exhibitor badges. See exhibitor info for details.
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Includedwith booth purchase | — | ||
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Exhibitors — additional badges
Additional badges beyond what's included with the booth purchase.
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$745flat rate · per person | — | ||
Group discount applies automatically to dealer groups of 2 or more paid registrations submitted in the same transaction.
Dealers registered to attend the NIADA Convention & Expo are eligible for entry into the drawing. Winner(s) will receive one (1) invitation for themselves and one (1) guest to attend the NIADA Rocky Mountains ATV Adventure, Sunday, June 21, 2026.*
No alternate event dates or times will be provided. The contest begins when convention registration opens and ends Friday, May 15, 2026. Winner(s) will be selected at random throughout the contest period.
Winner(s) will be notified via email and must confirm eligibility and participation for themselves and their guest no later than May 29, 2026. If a winner is not eligible or unable to attend, the prize may be transferred to another eligible** dealer registered for the 2026 Convention prior to May 15, 2026. After May 29, 2026, the prize is non-transferable.
Both the winner and guest must be 18 years of age or older. Any individual operating an ATV must possess a valid driver’s license. Guest participation is subject to all event rules and requirements.
* Invitation to attend the NIADA Rocky Mountains ATV Adventure has no cash value or cash equivalent. Event participation is subject to weather, safety conditions, and venue requirements.
Lodging
The Gaylord Rockies Resort is sold out for our event—which tells you everything you need to know about the turnout we're expecting. But sold-out host hotel doesn't mean you're out of options. There are plenty of rooms available within 2 miles of the event.
Convention venue
6700 N Gaylord Rockies Blvd, Aurora, CO 80019
An alpine-inspired resort 15 minutes from Denver International. All Convention sessions, the expo hall, and receptions take place here.
Within a short drive of the Gaylord Rockies and Denver International.
Book directly with the hotel. NIADA does not partner with third-party booking services.
Need help finding a room?
Contact our registration team for guidance. Book directly with hotels only — NIADA cannot assist with reservations made through third-party services.
Featured Keynote
Four-time Super Bowl champion · Vietnam combat veteran · Bronze Star & Purple Heart recipient
After surviving a Vietnam combat ambush that doctors said would end his football career, Rocky Bleier fought his way back to the Pittsburgh Steelers and earned four Super Bowl rings running alongside Franco Harris in one of the greatest dynasties in NFL history. His message lands directly in the world independent dealers know — how to compete when the odds are stacked against you, lead through adversity, and build the habits that determine outcomes.
4×
Super Bowl champion
11
NFL seasons
3,865
Career rushing yards
2
Drafts: Steelers & U.S. Army
Sessions, receptions, and the people who make this industry move. Pick a day below.
A sporty BMW 335i X Drive will be up for bid for NIADA Foundation Auction at the 2025 NIADA Convention and Expo.
Manheim has donated the 2015 BMW 335i X Drive with just 68,500 miles for the foundation auction at 6:30 p.m. June 25 in the expo hall at the Fontainebleau Las Vegas. It will be on display in the expo hall during the NIADA Convention and Expo before auction. Before the convention, the vehicle will be on display at the Manheim Nevada auction location.
All proceeds from the auction will benefit the NIADA Foundation, which coordinates the association’s commitment to charitable giving and education. In addition to making numerous donations to charities nationwide and providing matching funds for local charitable projects, the Foundation has raised hundreds of thousands of dollars to assist members of the automotive community affected by hurricanes, wildfires and other disasters, and has established endowments that fund university scholarships for students pursuing careers in the automotive industry.
Independent automobile dealers regardless of business model or size (Retail, BHPH, LHPH), finance companies, auctions, and affiliated suppliers.
Dealer registration includes full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
NIADA offers a day pass for Monday, June 22 and Tuesday, June 23. See registration page for more details.
Each dealer registrant is eligible for one paid guest badge.
Your registered guest is eligible to attend the welcome reception, expo hall and the NIADA Awards Celebration. Spouse/guests MUST be accompanied by a registered dealer.
To cancel your NIADA Convention attendee registration, please email registration@niada.com by May 20, 2026, to receive a full refund. After this date no refunds will be given. Attendees are responsible for cancelling hotel reservations.
Yes. But there is an increased price for on-site registration. We recommend registering for the Convention in advance.
No. NIADA does not record education sessions.
We strongly advise booking only through provided links on this website, as we cannot guarantee authenticity or assistance for bookings made outside of official convention links.
We recommend business casual attire for the Convention.
